Case Study: Boosting Visibility for a Neighborhood Favorite

Client: Supreme Barber Shop, a staple of the Arlington community serving the area for over 15 years

Challenge: Supreme Barber Shop, a neighborhood favorite in Arlington, VA, needed a modern website that matched the quality of their in-person service and helped them stand out in a crowded local market. Their outdated site lacked mobile optimization, clear service information, and an SEO strategy — making it difficult for potential customers in Rosslyn, Courthouse, Clarendon, and Ballston to find them online.

Solution: Our goal was to create a clean, mobile-friendly website that not only looked professional but also drove more local traffic and footfall. We focused on:

• Website Redesign: Built a streamlined, responsive site with clear service descriptions, pricing, and contact information.

• Local SEO Optimization: Implemented location-based keywords to improve visibility for “barber shop Arlington” and related high-intent searches.

• Refined Messaging: Updated copy to emphasize expert barbers, affordable pricing, and their signature “walk-ins welcome” policy.

Results:

• Within 60 days of launch, Supreme Barber Shop saw:

  • +67% increase in organic search traffic from local audiences

  • Improved Google rankings for top barber-related searches in Arlington

  • 45% increase in average time on site due to improved design and navigation

  • Positive feedback from customers noting the professional look and easy-to-use layout

By combining a sleek redesign with a targeted local SEO strategy, we helped Supreme Barber Shop achieve measurable results — including a 67% boost in organic traffic and a 45% lift in site engagement — all while turning more local searches into loyal walk-in customers.